This video I felt very proud of due to the successful tactics of using it as a hook for my marketing pitch detailing the final implementations to make this concept become reality. I will not be discussing in detail what the brand and product is (hopefully the video will assist putting some of the pieces together. the reason is I have followed the steps to begin patenting and trademarking, so I wish not to speak anymore to this topic. However, this video helped in telling a story and developed a hook in a boardroom situation when creating the first steps of a marketing campaign.
https://www.youtube.com/watch?v=mDrVqH96I_8&feature=youtu.be
Tuesday, July 15, 2014
Tuesday, February 4, 2014
Just a Discussion: Business Analysis & ROI
From understanding sales in all types of markets, it is difficult to acquire similar components From my time in the Dominican Republic (3rd world market for real estate purchased by wealthier countries), to Ocala & Melbourne that are more local markets for local businesses (Where my father and I operated a used car dealership). We tried everything from email tracking to newsletter tracking and an exchange of "in kind" promotions to see what types of components and control helped monitor the most accurate ROI on an investment.
So unless all businesses decided to perform exchanges at an "in kind" manner, one of the key components a client wants is security if any partnership was/were to be formed. Another is for the client not to be liable in an act of negligence as well as the partner or manner formed in the clients operations. Finally, conditions within the client to assist in dictating a specific performance upon acceptance of an offer of either advertising, promoting and or partnering in order to increase revenue.
To be blunt, I feel clients want factual and immediate return on investment as long as the method practiced was in the boundaries of the law. However to be done, "Show me the ROI!!!!!".
Monday, January 6, 2014
Just a Discussion: Impact on mobility products and services.
With today’s mobility
technology evolving at least twice a year with products and service, we have to
evaluate at times how the trend or product as a society first delivered and
still delivers as an impact. From my opinion, smartphones (iPhones, Androids, etc)
but also the tablets are currently more of a demand in todays society
particularly in the work industry. To discuss this more, you're seeing
restaurants such as Outback Steakhouse who are using a platform called KDS and
when using this it is a digital platform for evaluating what tables are
available, occupied, or about to cash out, along with also evaluating wait
times. Also, they use iPads as extension from the hub of the system for further
efficiency.
At the Amway Center for
Orlando Magic Games, Courtside is now checking in guests via tablets with
Google Drive. With this system they have incorporated through simple software
platforms, they can no view, check ins, occupancy count, and who as a ticket
holder arrived or gave their tickets to another guest. This technology allows
for account managers to follow up with communication and services with clients.
So you are seeing progress
from these products, which have originated from the smartphones that are
currently carrying an impact in today's society.
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