Tuesday, July 15, 2014

New Marketing Video from Final Project

     This video I felt very proud of due to the successful tactics of using it as a hook for my marketing pitch detailing the final implementations to make this concept become reality. I will not be discussing in detail what the brand and product is (hopefully the video will assist putting some of the pieces together. the reason is I have followed the steps to begin patenting and trademarking, so I wish not to speak anymore to this topic. However, this video helped in telling a story and developed a hook in a boardroom situation when creating the first steps of a marketing campaign.




https://www.youtube.com/watch?v=mDrVqH96I_8&feature=youtu.be

Tuesday, February 4, 2014

Just a Discussion: Business Analysis & ROI



From understanding sales in all types of markets, it is difficult to acquire similar components From my time in the Dominican Republic (3rd world market for real estate purchased by wealthier countries), to Ocala & Melbourne that are more local markets for local businesses (Where my father and I operated a used car dealership). We tried everything from email tracking to newsletter tracking and an exchange of "in kind" promotions to see what types of components and control helped monitor the most accurate ROI on an investment.

So unless all businesses decided to perform exchanges at an "in kind" manner, one of the key components a client wants is security if any partnership was/were to be formed. Another is for the client not to be liable in an act of negligence as well as the partner or manner formed in the clients operations. Finally, conditions within the client to assist in dictating a specific performance upon acceptance of an offer of either advertising, promoting and or partnering in order to increase revenue.

To be blunt, I feel clients want factual and immediate return on investment as long as the method practiced was in the boundaries of the law. However to be done, "Show me the ROI!!!!!". 

Monday, January 6, 2014

Just a Discussion: Impact on mobility products and services.

With today’s mobility technology evolving at least twice a year with products and service, we have to evaluate at times how the trend or product as a society first delivered and still delivers as an impact. From my opinion, smartphones (iPhones, Androids, etc) but also the tablets are currently more of a demand in todays society particularly in the work industry. To discuss this more, you're seeing restaurants such as Outback Steakhouse who are using a platform called KDS and when using this it is a digital platform for evaluating what tables are available, occupied, or about to cash out, along with also evaluating wait times. Also, they use iPads as extension from the hub of the system for further efficiency.


At the Amway Center for Orlando Magic Games, Courtside is now checking in guests via tablets with Google Drive. With this system they have incorporated through simple software platforms, they can no view, check ins, occupancy count, and who as a ticket holder arrived or gave their tickets to another guest. This technology allows for account managers to follow up with communication and services with clients.




So you are seeing progress from these products, which have originated from the smartphones that are currently carrying an impact in today's society.